Only the most AI-Native Product People will stay around, will you?
Most people think they are ahead... but are you? Test it with this video:
AI in Product is moving fast... Did you already: Use RAG, build your own MCP Server, Use agent-to-agent protocols, Leveraged Skills/GPTs/Gems etc?
Not (all) yet, but I want to learn!
Track #1: Workshop
Become a master of AI in Product in this 1-day in-person workshop
April 20th – ‘s Graveland
Who is this for?
- You're a Product Professional looking to become the go-to person in AI at their company.
- You want to spend a day with people who, like you, are planning to pull ahead.
Yes, and I want to stay on top
Track #2: AI Expert Accountability Group
Stay ahead of the curve with your own elite team of 7 experts
4 sessions/year – different offices
Who is this for?
- You're already ahead, but want a system to keep it that way.
- You understand AI is moving faster than any 1 mind can follow, and believe there is strength in sharing
Trusted by 286 product and tech leaders across Europe
The DeDeDe Method — One Day. Permanent Skill.
DECONSTRUCT - Design - Decouple
TRACK #1: The 1-Day Master AI in Product Workshop
- Walk back into the office with a working automation that saves you 5+ hours/week
- Your company switches AI tools? No problem. What you build transfers in an afternoon.
- Become the go-to person for the AI transformation
In one day, learn THE method to become the Product person everyone asks for help — while your colleagues are still googling which AI tool to try next.
Sound Familiar?
The NEXT Morning Guarantee™
TRACK #1: Master AI in Product Workshop
Tickets close in
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In-Person Small Classroom
1-Day Master AI in Product — April 20, 2026
- Be confident you're up to date on the field at this one day in-person Workshop
- Never be locked in to a tool again by learning the DeDeDe Method
- Get a time-saving automation — built on the day
- Bonus 1: PM Productivity Playbook | VALUE 1.500
- Bonus 2: PM Assessment | VALUE 1.000
- Bonus 3: The Living Library | VALUE 1.000
- Bonus 4: 30-Day Accountability | VALUE 500
- Bonus 5: DeDeDe PM in Action | PRICELESS
Remote Small Group
2- Half days Master AI in Product — April 21 & 22nd, 2026
- Be confident you're up to date on the field at this one day in-person Workshop
- Never be locked in to a tool again by learning the DeDeDe Method
- Get a time-saving automation — built on the day
- Bonus 1: PM Productivity Playbook | VALUE 1.500
- Bonus 2: PM Assessment | VALUE 1.000
- Bonus 3: The Living Library | VALUE 1.000
- Bonus 4: 30-Day Accountability | VALUE 500
- Bonus 5: DeDeDe PM in Action | PRICELESS
The 5 Bonuses
There are 5 things that could prevent you getting optimum value from this (and any other) training. These five bonuses solve them:
Bonus 1: PM Productivity Playbook — Value: €1.500
Save hours before the workshop even starts. The top 10 time-saving and focus-improving tools and strategies for product people, gathered from 286 leaders across Europe.
Bonus 2: PM Assessment — Value: €1.000
Learn exactly where you stand. If you automate everything, you now need to get better. So… What’s the state of your knowledge? Are you using up to date best-practices? You’ll know after taking this assessment.
Bonus 3: 1 Year Access to The Living Library of Blueprints — Value: €1.000
Don’t reinvent the wheel on the basics. There are certain things we all do: ticket, discovery, meetings, reporting. We have blueprints for each and continuously update them. You get 1-year access. Copy, modify, and use them the next day.
Bonus 4: 30-Day Accountability — Value: €500
Make sure you apply with 30 days of accountability. The workshop isn’t the hard part — it’s the days after. Access the team for questions, troubleshooting, and “is this the right approach?”
Bonus 5: DeDeDe PM in Action (recording) — Priceless
Get inspired by seeing how a senior PM walks you through his entire automated system in real time! See what’s possible when you go all-in on the method.
TOTAL VALUE: €4.000. If you commit today: Included in your price.
Date & Location
Date:
In-person:
Monday April 20th, 10:00–16:00 CEST
Remote:
Tuesday, April 21st 09:00 – 12:00
Wednesday, April 22nd 09:00 – 12:00
Location In-person:
Eekhoornzaal, Bezoekerscentrum Natuurmonumenten
Noordereinde 54b, 1243 JJ, ‘s-Graveland
We chose the location intentionally: surrounded by forest, with breaks to walk between sessions
Trusted by 286 product and tech leaders across Europe
TRACK #2: AI Expert Accountability Group
- Leverage not only your own experience, but those of 7 others
- Quarterly update to keep inspiration and momentum going
- Small dedicated group of frontrunners.
Each quarter, we meet to make sure we get out of our own bubble. We demo, share, learn and compare notes.
Sound Familiar?
TRACK #2: Expert Accountability Track
Expert AI Accountability Track
- Your own group of 7 AI Experts from Product & Tech
- Reduce blind spots by sharing with others
- One 4 hour session each quarter
- All the bonuses from Track 1 | VALUE 4.000
About Martijn
For three years I ran confidential peer groups for product and tech leaders across Europe. Same room, same format, different companies.
And in 2025, every single group started asking the same question: “How do I actually use AI — not the hype, the real stuff — without betting everything on one tool that’ll be gone next year?”
That question haunted me. Because I didn’t have a good answer. Every AI training I saw was tool-specific. Learn ChatGPT. Learn Copilot. Learn the prompt of the week. All of it with an expiration date.
So I built something different. A method — not a tool. A way to look at any piece of work, break it apart, redesign it for AI, and make it portable enough to survive the next platform shift.
I called it DeDeDe. It stands for Deconstruct, Design, Decouple — a three-step method for building AI automations that work with any tool.
It worked. And now I’m making it available beyond my peer groups for the first time.
Want this for your whole team?
We run in-company workshops — max 2 per month. Same method, your office or ours.
Frequently Asked Questions
Won’t AI replace Product Managers?
AI won’t replace Product Managers. But PMs who use AI will replace those who don’t. The DeDeDe Method puts you in the first group — permanently.
Do I need to know how to code?
No. If you can use Notion or Jira, you’re technical enough.
What do I need to prepare? Nothing, however, we recommend you consume some of the bonuses as force multipliers.
Does it matter which AI tools my company allows? No. I walk you through the pros and cons for Product people using each of the biggest current ones: Claude, ChatGPT, Gemini, and Copilot. We’ll also touch on some other workflow automation tools. But the whole point of the DeDeDe Method is that you’re not dependent on any one tool.
Which AI tools will we use during the workshop? For the day itself, you get a personal VPS with pre-installed tooling. We expect you to automate processes, but will not connect any of your sources. This way, your CTO or CISO don’t need to worry about this. You walk away with a toolkit that works in any environment.
What will I actually build? You bring a real piece of work that’s eating your time. You build a working automation for that specific workflow. Not a demo. Not a template. Yours.
What if I can’t make April 20? Join the waitlist for the next cohort and lock in the €799 early-bird price. Email martijn@groupeffort.nl.
Can my company pay? Yes. We issue a company invoice. The price is typically under L&D approval thresholds. You can expect the invoice to arrive within 2 days at the latest.
What’s the refund policy? The Next Morning Guarantee™: working automation or full refund. No forms.
Group or 1-on-1? For the workshop: small classroom (max 12). Every solution is personally reviewed.
I’ve done AI workshops before, and they didn’t stick. This isn’t a workshop about AI tools. It’s about how to think about your work — then use AI as the implementation layer. The DeDeDe method gives you a reusable skill. The 30-day support means you’re not alone when real life hits.
What’s the difference between the Workshop and Expert Accountability? The Workshop is a 1-day intensive for PMs who want to get to the frontier of AI in Product. You walk out with working automations and the DeDeDe Method. Expert Accountability is for PMs who are already advanced — you meet quarterly with 7 peers to push each other further. Not sure which fits? Email martijn@groupeffort.nl and I’ll help you decide.