Start here:
Become AI-native.
Before your competition does.
Trillions are being invested to subsidize your AI use. Cash it in: hours back every week, a roadmap that moves faster, and skills that keep you ahead.
- 286 product & tech leaders coached across Europe
- Product Mastery Conference NPS 60+ (Cagan '25, Perri '26)
- Backed by the Ice Bath Guarantee
Run by Martijn Versteeg. 22 peer groups run, 286 leaders coached, exited founder.
What Product and Tech leaders say about working with Martijn
Who do you want to level up with AI?
Most product organizations treat AI like a toy for innovation day.
Not using it to the max is stealing from your company. Hours, salary, speed. Every week.
So: who do you want to level up?
Myself, as a Product or Tech Senior leader
Never figure out AI alone again. Spar with 7 to 9 leaders as committed as you are.
AI Leadership Mastermind:
Courses for your people
With you going fast, now you need your team to fully leverage this tech. Instead information, we focus on implementation. We offer 3 separate courses, each for a specific target audience:
1. For your Product People: Training AI-Native PM/PO:
2. For early adopters: Training AI Experimentation Into Transformation.
3. For the rest of the company: “Adopting AI with Confidence”
My organization
You want to know the potential of each department? Assess a single department and learn exactly where AI could create value, what the investment in time and people management would be and what outcomes you can expect with the:
AI Native Transformation Assessment
Free: the 10 workflows to automate first
The exact list I make PMs work through first, ranked by hours saved per week, prompts included. Number 3 usually runs the same afternoon.
Not sure where you fit?
DM me “AI” on LinkedIn and tell me the one thing your team keeps not automating. I read everything.