Course:
The AI-Native Product Professional
increase impact and save hours every week by actually automating your product work with AI. Not more information. Implementation.
- One sync day: what the best AI-native product teams actually do
- Three builder days: you automate your own work, with support
- Walk out with systems that save you hours every week
| Group | Price | Duration |
|---|---|---|
|
8 – 20 PMs / POs |
€ 1.500 remote / € 2.000 in-person, excl. VAT |
4 full days. One day a week. |
*** The Ice Bath Guarantee ***
If by the end of day one you don’t believe the course will be worth it, you get a 100% refund, and I will film myself apologizing from an ice bath. I’m that confident, and that averse to cold water.
Facilitated by Martijn Versteeg.
Coach/trainer to 286 product & tech leaders from companies including:
Don't reinvent the wheel
The past 3 years, Martijn Versteeg had the opportunity to look behind the curtain of hundreds of companies. It yielded best practices of Product companies, and more recently, the very best AI solutions possible.
This course is specifically for Product Managers and Product Owners. Nobody pays for information anymore. Change is what counts.
So day one syncs you on what the best already do. Then three builder days, one per week, where we rebuild how your work actually works.
We don’t just talk. You leave with automations running, not notes. That is the muscle that makes you AI-native.
- You are managing a product.
- You have multiple stakeholders.
- You use AI, but busywork still eats your week.
Not for:
a. Senior Leadership that are frontrunners -> Go to our AI Mastermind
b. Professionals who do not own (a piece of) a product. -> call or email Martijn for advice instead.
Still uncertain?
Call +31 6 25 25 23 49 or email martijn@groupeffort.nl for advice
What vibe does the trainer, Martijn Versteeg, bring?
Ever had droning trainers that make you fall asleep? It is Martijn’s goal to never be that. Listen to these leaders to get a sense of the vibe you can expect from Martijn.
This is what Product leaders said about him at the Product Mastery Conference 2026:
The 4-day course that makes you an AI-native Product Professional
- One sync day on what the best AI-native product teams do
- Three builder days where you automate your own work
- Between days you run your new systems in your real work
- In-person in Hilversum (Aug) or remote (Sep). Max 20 seats per cohort.
Every Monday starts with results
- Share what ran with your fellow builders
- Tackle what broke together
- Say goodbye to “way too busy”. Forever.
Pick your cohort and secure your spot.
Both cohorts covered by the Ice Bath Guarantee (see top of page).
Two cohorts this year. Four Mondays each. August in-person in Hilversum, September remote. Max 20 seats per cohort.
August Cohort (In-person Hilversum): Mondays 3, 10, 17, 24 Aug
September Cohort (Remote): Mondays 7, 14, 21, 28 Sep
The Location
The in-person Trainings I do are by default at a location of Natuurmonumenten. This has 3 reasons:
1. You adopt knowledge more efficiently out of office
2. Short nature breaks add to the experience.
3. This way a part of your L&D budget goes into nature protection.
All four in-person Mondays are at the newly renovated Eekhoornzaal of Bezoekerscentrum Gooi- en Vechtstreek.
Adress:
Noordereinde 54b, 1243 JJ, ‘s-Graveland
Google Maps: https://maps.app.goo.gl/wd7abCejBLeYkMRK7/
Frequently Asked Questions
What prior AI knowledge is expected?
You are roughly familiar with the landscape of AI, we’re not going to spend time on explaining that there are now chatbots, because you are probably already using that. More in depth knowledge is not required but we will gauge the levels in each.
What prior Product knowledge is expected?
We expect that you are familiar with product development terminology. If someone mentions Jira or Azure DevOps we expect you to recognise those as ticketing systems. You understand agile methodology and terms (backlog/sprint/story/epic etc).
Do I need to be technical?
You do not need to know how to code. Technical affinity will help, but we’ve found most product people have that sufficiently enough to get a lot of use out of their AI.
Which tools will we use?
We teach a method that is tool agnostic, meaning that it can be applied with each AI product. So whether your company uses solutions from Anthropic, OpenAI, Microsoft, Google, Notion, or anything else does not matter for your results.
Why four days spread over a month?
Because information does not change how you work. Implementation does. You build on a Monday, run it in your real week, then come back and build the next layer. After four Mondays the new way of working is your normal, not a workshop memory.
Are there any group discounts?
Yes, and in order to get those please email Martijn. The discount depends on the number of seats, and for serious companies we like to add a tailored bonus to unlock even more impact/synergy.
What is included in the price?
Lunch, refreshments, the location and parking. All four days, no fees on top.
What do the breaks look like?
Aside from a proper lunch break, we tailor the breaks to the needs of the group. Some groups want short breaks often, others longer but fewer. We ask.
Do you do In-Company?
Yes, but limited. In-company means I cán tailor it to your specific situation. Pricing-wise, it makes sense for 10 participants or more. I have a young family, so I restrict my travel. I do travel anywhere in Europe, but only for a limited number of days each quarter. If you are interested, please call, WhatsApp, or email.
Note by the trainer:
It's not too late to become an AI-Native PM/PO
If you made it this far, you want to get more out of AI.
Just in case you now feel you need to ‘think about it’, I want to share something I recently learned:
Decisions don’t take time; they take information.
If you see the value, click the button!
If you need more information, I’ll probably be your best source.
Feel free to WhatsApp, email, or LinkedIn message me.
Join me at the edge of AI, it’s incredibly cool (and fun!)
Reach me personally at martijn@groupeffort.nl. Or WhatsApp/Telegram at +31 6 25 25 23 49.
Answered by a human 🙂