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About The Author
Martijn Versteeg learned about Product in practice by visiting 80 schools for his EdTech company. After selling his company 5 years later, Martijn has gone on to help companies transition from sales- or technology-led to real product-led, through consulting and leadership coaching. In 2022 Martijn co-founded Group Effort to bring Product experts together so they can learn from each other. They facilitate the sharing of knowledge, insights and best practices.
Currently Group Effort is a collection of 5 executive coaches that facilitates peer groups and training all across Europe. Through this, Group Effort gets to interview product leaders on a daily basis. It’s only natural that these valuable insights make their way to you!
What some of Our peer group participants say:
In the peer group sessions, Martyn listens attentively, intervenes when the conversation veers off course, and frequently employs metaphors for clarification. He remembers the main themes from previous sessions for each individual, which deepens the conversations and advice. This is not only impressive but also extremely valuable for the participants.
The peergroups give me the opportunity to learn from the experiences of Heads of Products. I notice that more and more often I find myself in situations where I can apply what my peers have already experienced and learned and I can apply that knowledge to make judgment calls or prevent making mistakes that I would have probably made otherwise.
Every day, distractions come by that you can use as an excuse to neglect or postpone less enjoyable but more important matters. Martijn made me aware of the distractions of the day and the choices I was making unconsciously. He didn't do this by telling me what to do, but by skillfully coaching me in the right direction with questions and tools to help me understand the situation myself.
